Summit Brewing Company, one of the frontier craft brewing companies, was looking to increase traffic in their re-opened public space, “Ratskeller”, to appeal to their growing crowds. With noise control being the main challenge in their renovated space, they needed a partner to help reduce not only the noise issue they were experiencing but also bringing their brand vision to life in one custom solution.
INCORPORATE HISTORY INTO BRAND VISION
As the renovation came to full scale, Sonus Interiors, a custom acoustic panel installer partnered with Pictura Graphics to create a custom graphic wrap solution for their panels. This not only reduced the intermittent noise levels but also incorporated Summit’s brand history and cultural experience to the forefront of the spacial environment. Summit Brewing had a very specific vision in mind to incorporate their German brewery logo plate into a customized graphics solution for their branded environment. Pictura accomplished their vision with their expertise and custom innovative solutions.
With the complete transformation of the facility, Pictura Interiors was able to provide a branded, cross-cultural experience that focused on Summit’s art of brewing tradition and identity. Pictura’s work in Sonus Interiors has set a new standard in custom acoustical solutions.